By David Phillips
Ice Cream and Chewing Gum
“According to what you are accustomed to…” We judge many things today by that very standard. In fact, that criterion alone is the basis for certain decisions in many people’s minds. If you’ve gotten hooked on Blue Bell ice cream but in these tight times you’ve decided to try the cheaper store brand, you’ll see all kinds of problems with the cheaper stuff, mostly because it is not what you are accustomed to. All of this also calls attention to our sense of adaptability, because if you stick with the store brand for a while and develop a taste for it, even when times are flush again, you’ll stay with it because not only have you become accustomed to it, but it saves money as well, so now you can afford more chewing gum.